Project Overview

This project involved creating a logo concept for BDS, a Germany-based Instagram-led initiative. Since the brand operates primarily on social platforms, the focus was on designing a clear, scalable, and digitally optimized logo suitable for online visibility.

Design Context

As the brand is based in Germany, the design approach emphasized:

• Minimal and direct visual language

• Strong readability at small sizes

• Clean forms suitable for digital-first use

The logo was designed to be adaptable across different formats while maintaining a consistent and recognizable presence.

What We Did

• Logo concept & visual exploration

• Typography and symbol alignment

• Digital-first logo optimization

• Social media usage considerations

Usage Scenario

The logo is intended for:

• Instagram profile & highlights

• Digital communication assets

• Campaign visuals and social posts

Brand Reference

Brand Location: Germany

Platform: Instagram

👉 View brand presence on Instagram

https://www.instagram.com/bds.munich/?hl=en

This project represents a design exploration based on publicly available brand content. The focus is strictly on visual identity and design execution.