Campaign Design
Crazy Cheesy — Coffee Time Social Media Campaign
A playful Instagram Story campaign for Crazy Cheesy, combining coffee imagery, expressive typography and vibrant visual elements to create engaging promotional creatives.
Coffee Time, Reimagined.
A set of Instagram Story creatives designed for Crazy Cheesy, bringing together coffee, playful typography and warm café-inspired visuals.
The campaign explores three visual directions while maintaining a consistent brand personality and promotional message.
The Creative Direction
The visual language was built around the idea of making coffee feel fun, energetic and visually craveable.
The designs combine:
Coffee Photography
Appetising product-focused imagery creates the visual foundation.
Playful Typography
Handwritten and expressive type gives the campaign a youthful personality.
Illustrative Details
Flowers, doodles and hand-drawn elements add character and visual energy.
Warm Café Atmosphere
Different lighting and environments create three distinct moods while keeping the campaign cohesive.
Three Visual Directions
01 — Bright & Fresh
A lighter café environment with warm natural lighting creates an inviting and energetic interpretation of the campaign.
02 — Warm & Cozy
A darker café setting creates a more intimate coffee-shop atmosphere while maintaining the playful campaign language.
03 — Rich & Moody
A deeper, more atmospheric treatment gives the final variation a bold and premium visual character.
Designed for Instagram
The creatives were developed specifically for the Instagram Story format, keeping the composition vertical and ensuring the key campaign elements remain immediately visible.
Focus areas
Brand Visibility
Crazy Cheesy branding remains clearly visible.
Message Hierarchy
“Coffee Time” acts as the primary visual message.
Offer Communication
Promotional information is positioned to remain noticeable without overpowering the creative.
Platform Format
The compositions are designed around the vertical Instagram Story experience.
Final Outcome
Three stories. One coffee mood.
The final campaign brings together playful visual language, appetising coffee imagery and promotional communication to create a cohesive set of social media creatives for Crazy Cheesy.