March 27, 2025

Design + Development

MGPL Case Study

Branding and website UX for a grassroots NGO with community-centered storytelling.

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Live Link: mgpl.org

Client: MGPL

Industry: Manufacturing / Industrial Solutions

Goal: To redesign and develop MGPL’s corporate website for a modern, responsive, and high-performance experience, improving brand credibility, lead generation, and user navigation.

Role:

  • UX/UI Designer

  • Front-End Developer

  • Project Coordinator

Tools: Figma, React.js, Tailwind CSS, JavaScript, GitHub, Vercel

Duration :10 weeks (Design: 4 weeks, Development: 6 weeks)

Our Process

  1. Research & Audit – Analyzed MGPL’s existing site for performance gaps, navigation issues, and outdated UI patterns.

  2. Information Architecture – Created a structured IA to simplify user journeys.

  3. Wireframing & Prototyping – Designed low-fidelity wireframes followed by high-fidelity mockups in Figma.

  4. UI Design – Developed a modern visual language with corporate blue tones, minimal layouts, and strong CTAs.

  5. Development – Built the site using React and Tailwind CSS with optimized code for speed and SEO.

  6. Testing & Launch – Conducted browser/device compatibility checks before deployment.

Our Solution

  • Fully responsive website optimized for both desktop and mobile.

  • Modern UI with consistent branding and improved visual hierarchy.

  • Streamlined navigation with clear product/service categorization.

  • SEO-friendly structure to improve organic visibility.

  • Integrated lead forms and enquiry tracking system.

Impact

  • Page load time reduced by 45% compared to the old site.

  • Enquiry submissions increased by 30% within the first month post-launch.

  • Positive feedback from stakeholders on the site’s professional look and ease of navigation.

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