July 3, 2025
Video Editing
Philips Campaign
For July, the focus was on brand storytelling through sequential frames. Instead of a static message, we designed a narrative-based ad loop that unfolds over the short elevator ride.
Project Type: Motion Design · Advertising · Branding
Client: Billion Broadcaster, Philips
Platform: Lift-Screen Media Advertising
Problem
Convey a multi-step story within 8–10 seconds total runtime.
Keep viewers interested enough to watch the loop more than once.
Process
Micro-Narrative Planning — Broke story into 3 key beats.
Color-Blocking — Each frame’s background color signals story progression.
Kinetic Typography — Text motion synced with scene changes for rhythm.
Solution
An animated mini-story that subtly introduces the brand problem, solution, and call-to-action—while still functioning as an infinite loop.
Impact
Average repeated view rate estimated at 1.8x per viewer.
Internal feedback from the ad network: “One of the most rewatchable ads this quarter.”
Final Deliverable: Embed July Campaign Video Here