Live Link: WYRD Project

Project Overview

Goal: WYRD is a dating app concept focused on enabling authentic conversations. Our task was to design a UX that feels playful, engaging, and seamless.

Role: UX/UI Designer

Tools: Figma, Illustrator, Photoshop (adjust per project)

Duration: 3 weeks

The Challenge

Dating apps often overload users with features, resulting in a steep learning curve and high early drop-offs. WYRD aimed to be different—keeping the flow minimal while making the user experience engaging and human-centric.

Our Process

1. Research & Insights

• Competitor analysis of top dating apps

• User interviews with 15 participants (ages 22–35)

• Identified top frustrations: long onboarding, irrelevant matches, lack of conversation sparkers

2. Wireframing

• Created low-fidelity wireframes to map user flows

• Iterated based on quick user feedback

3. UI Design

• Bold, bright color palette for a youthful vibe

• Rounded elements for a friendly tone

• Minimal iconography to reduce visual clutter

4. Prototyping & Testing

• Interactive prototype tested with 12 participants

• Reduced onboarding steps from 7 to 4

• Added instant conversation prompts after match

Our Solution

• Streamlined Onboarding: Get started in under 60 seconds

• Match Prioritization: Shows mutual matches first

• Gamified Prompts: Fun icebreakers appear in chat after a match

• Swipe + Scroll Hybrid: Keeps interactions fluid but intuitive

Impact & Outcomes

• 25% higher retention in early testing vs. standard dating app flows

• 40% faster onboarding completion rate

• Positive feedback on “fun but simple” visual style

Reflection

This project highlighted the importance of removing friction without removing personality. The less you make users think, the more they engage.