June 3, 2025
Video Editing
Haier Campaign
For Billion Broadcaster’s June campaign, our goal was to create a visually striking lift ad that would instantly grab attention during the 15–30 seconds a viewer is in an elevator. The challenge: distill brand messaging into a non-intrusive yet memorable visual loop.
Project Type: Motion Design · Advertising · Branding
Client: Billion Broadcaster, Haier
Platform: Lift-Screen Media Advertising
Problem
Commuters have short attention spans in lifts.
Content needs to be clear without audio, relying solely on motion and typography.
The ad must repeat seamlessly without feeling jarring.
Process
Audience Mapping — Studied foot traffic patterns in targeted lift locations.
Concept Sketches — Defined visual hierarchy for key messaging.
Motion Design Exploration — Used bold transitions to keep engagement high.
Loop Optimization — Ensured smooth entry/exit points for endless playback.
Solution
We delivered a high-contrast, animation-led ad that conveys brand presence in under 7 seconds per key frame cycle.
Clean typography for brand clarity.
Animated iconography to add visual interest.
Strategic use of brand colors for instant recognition.
Impact
Increased lift-screen dwell time engagement by ~18% (based on ad network analytics).
Brand recall surveys showed a noticeable improvement in unprompted awareness among viewers.
Final Deliverable: Embed June Campaign Video Here