August 5, 2025
Video Editing
Samsung Campaign
August’s ad was designed for conversion—encouraging users to act after exposure. The messaging centered around a bold, urgent call-to-action while maintaining the brand’s visual tone.
Project Type: Motion Design · Advertising · Branding
Client: Billion Broadcaster, Samsung
Platform: Lift-Screen Media Advertising
Problem
Drive immediate action from viewers in a passive media environment.
Create a design that pops even in low-light lift interiors.
Process
CTA Prioritization — Designed layout to spotlight the call-to-action.
Contrast Testing — Ensured readability in varied lighting.
Motion Direction — Used quick zooms and slide-ins to direct attention.
Solution
A high-impact, direct response video ad with minimal text, strong brand iconography, and a bold closing CTA panel.
Impact
Conversion tracking via QR scans indicated a 12% higher engagement rate than the previous month.
Shortlisted internally for “Best Performing Lift Ad” in the ad network’s quarterly review.
Final Deliverable: Embed August Campaign Video Here